Employee referral programs are all about getting employees to participate in and refer quality candidates. But getting the program to the point where employees feel motivated to participate needs some understanding of what drives a referral program and what do you need to do to ensure the program drivers are in place. Since such programs are all about employees, the drivers of an effective employee referral program are similar in nature to drivers of employee engagement. We have listed below 7 key drivers of an effective referral program that can help take your program to new heights of success.
Communication is one of the biggest drivers of success of the program. The more you communicate, the greater is the impact on employees. Regular communication through different channels, like townhalls, newsletters, company boards etc send the message that the organization is committed to the success of the program and employees are expected to contribute likewise.